ABOUT US

About SF Advisory


SF Advisory is an independent market research and advisory platform focused on macro-driven analysis across global financial markets.

The firm specialises in multi-asset market insight spanning foreign exchange, equities, commodities, bonds and rates. Our research examines the key macroeconomic forces shaping global markets, including monetary policy, inflation dynamics, bond yield movements and geopolitical developments.

Through concise market commentary and cross-asset analysis, SF Advisory highlights emerging market themes and potential trade setups across global financial markets.

Alongside research, SF Advisory provides strategic consulting and market insight to institutions, trading firms and professional investors seeking perspective on cross-asset positioning, risk dynamics and macro market developments.

 

Research Approach

Our framework integrates macroeconomic analysis with market structure and technical price dynamics. By analysing how monetary policy, global liquidity conditions and geopolitical developments interact across asset classes, SF Advisory seeks to identify the drivers influencing market positioning across FX, commodities, equities and rates.

 

 

 

Shaun French - Founder

 

SF Advisory was founded by Shaun French, a financial markets professional with more than 15 years of experience across global financial markets.

Shaun’s career spans FX, commodities, equities and macro markets across trading, research and strategy roles. His work has included market commentary, cross-asset research and analysis, risk management, discretionary trading, execution services, and institutional client engagement. 

He has also appeared on financial media including CNBC discussing developments across global financial markets and macro themes.

Get in touch

The team here at SF Advisory are passionate about markets and providing you research and strategic insight.  Client relationships are at the core of what we do.   Please email shaun@sfadvisory.co.uk and we will contact you shortly.
 

Contact us

35 New Broad Street, London, EC2M 1NH
+44 (0) 203 135 0779
+44 (0) 7546906561 
shaun@sfadvisory.co.uk

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